Direct Marketing is a direct communication to a customer or business that is designed to generate a response in the form of an order, a request for further information, or a visit to a store or other place of business. (Also called Direct Response Advertising)
This month’s seminar will deal with direct marketing.
You’ll learn what is or is not legal to send via email and fax, how to save money in direct mail campaigns, and what works - or fails - in direct mail, fax, email, and integrated campaigns.
Direct marketing differs from general marketing in that the result of a promotion is measurable in terms of response. Direct marketing is also largely dependent upon the use of customer files and lists. Direct marketing is utilized by virtually every type of business and organization. However, the primary users are magazine publishers, catalog houses, political campaign organizations and financial institutions.
E-mail and Internet marketing may be attracting buzz, but there are still strong incentives to send printed messages directly to customers whom you select. Direct mail gives you complete control over who sees your marketing, in contrast to advertising in print, online-mail, Web sites, or television.
For small businesses, where sales leads and customer contact information so often fall through the cracks, being able to market pinpointed prospects with postcards, flyers, catalogs, or personalized notes is a terrific opportunity. A well-crafted, road-tested direct mail package represents a cost-effective sales cycle all on its own, including advertising message, presentation, special offer, call to action and, ultimately, deal closer.
If you take the time to do it right, direct marketing can generate gratifying and measurable results.
As you establish and build your brand awareness among your key audiences, direct marketing provides you with the opportunity to ask these key audiences to DO something.
Direct marketing, in one form or another, is part of all our lives. It’s used by just about every business and non-profit. on church bulletins and utility bills, menus left under doors, coupon ads in newspapers and magazines, inserts with your bills-even the ads on back of grocery receipts and matchbooks. And, almost all direct marketing can be done better.
Come prepared to ask questions because all meetings are interactive.
2006 schedule:
September 25Â Strategic Alliances / Strategic Partnerships
October 30Â Â Â Â Â Â Distribution channels
November 27Â Â Financing a Company “What are your options”
Detailed directions to the Rice Campus:
The campus is just North of Butterfield Road (Rt 56) and a half-mile East of Naperville Road. You can take East-West toll road (I-88) West to the Naperville Road exit. Go North on Naperville Road to Butterfield Road (Rt 56) and turn right [East]. Turn left [North] at East Loop Road, the first stoplight on Butterfield Road. The IIT building is a short distance ahead on your right.
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