Running a Strategic Marketing Bootcamp for Engineers
May 27th, 2008- Tue. May 27th, 2008 @ 10:00am - 11:00am
- California Institute of Technology IRC’s Technology Marketing Center
- Pasadena
- Address: Webinar
- Fee: Free
- Register at www.technologymarketingcenter.com
When selling technology products, marketing personnel are often not technical enough and engineering does not have adequate marketing skills. In this free webinar sponsored by Caltech IRCs Technology Marketing Center on May 27, 2008, learn how Texas Instrument’s Digital Light Processing Division solved this problem by creating its unique Product Marketing Manager Development Program, a marketing bootcamp which combines classroom instruction and real-world projects to develop skills and then places technical managers in marketing job assignments.
Questions? Contact: Julie Anderson, jka@caltech.edu, 626-395-3746
