eComXpo - virtual tradeshow for eCommerce marketers
October 24th, 2006Speakers include Chris Anderson of Wired, speakers from Google Analytics, the MarketingSherpa and more. Experience more than 7,000 Attendees, 300 Exhibitors and 40 Presenters, virtually through our online portal.
At eComXpo, Chicago GSB alumni David Dalka will discuss why mobile search marketing requires the transformation of a Chief Marketing Officer into a Chief Customer Officer. Dalka asks the Chief Marketing Officer, “Are you ready for the Mobile Search Marketing era? Meeting just in time needs via customer directed mobile search will make the difference between your brand being an adored cash machine or your brand being becoming non-existent, especially with Generation Y.” Customer directed mobile search queries combined with LBS, RFID and stored preference information in conjunction with superior execution and retention efforts will outperform tired 20th century sales pitches. The evolution of Chief Marketing Officer to Chief Customer Officer commences now! Organizations that outperform will have corporate cultures that encourage bottom up innovation, recruit based on competencies and blogs and embrace customer listening fully. Have you redesigned your organization away from product pushes and towards customer listening and real-time customer-driven innovation? Read more about it here
