- Fri. May 4th, 2007 @ 7:30am - 9:30am
- BIG Frontier
- The Merchandise Mart Conference Center: Second floor of the Merchandise Mart, across the pedway
- Fee: Free, with RSVP
- Must RSVP
In Seduced by Success, Robert J. Herbold shows you how to avoid the nine traps of success-the legacy practices that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.
The nine traps every successful organization must avoid are:
* Neglect: Sticking with Yesterdays Business Model
* Pride: Allowing Your Products to Become Outdated
* Boredom: Clinging to Your Once-Successful Branding
* Complexity: Ignoring Your Business Processes
* Bloat: Rationalizing Your Loss of Speed and Agility
* Mediocrity: Letting Your Star Employees Languish
* Lethargy: Getting Lulled into a Culture of Comfort
* Timidity: Not Confronting Turf Wars and Obstructionists
* Confusion: Unwittingly Conducting Schizophrenic Communications
Bob Herbold gets to the heart of why successful organizations and individuals often go into a tailspin, and how this can be avoided. His thorough reviews of specific companies we all know make this a very useful book, and I highly recommend it.-Indra K.Nooyi, President & CEO, PepsiCo, Inc.
“This book rings painfully true… Bob Herbold demonstrates with clinical precision that a company’s fall from grace can frequently be traced back to its time of greatest achievement. Before you get too depressed, however, take heart-he also gives you all the tools you need to avoid that ignominious fate.”-Sir Martin Sorrell, Chief Executive Officer, WPP Group PLC
About the author:
Robert J. (Bob) Herbold, retired COO of Microsoft Corporation, is the author of Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies and How to Overcome Them (Currency/Doubleday, September 2004). He is currently Managing Director of Herbold Group, LLC, a consulting business focused on profitability. Herbold serves on the Board of Directors of Weyerhaeuser Corporation, Agilent Technologies, First Mutual Bank, and Cintas Corporation. Also, in 2001 he was appointed to the Presidents Council of Advisors on Science and Technology where he serves as the chair of the Workforce/Education Subcommittee.
Doors open: Registration/Continental Breakfast: 7:30 AM
Meet the author: 7:45-8:15 AM
Presentation 8:15-9:30 AM